October is the National Breast Cancer Awareness Month and this started way back in 1985. Over the years, companies joining to promote the awareness has increased. During this month, people try to raise money by organizing or promoting “pink day”. The money collected are going to be donated to any breast cancer organizations of their choice.
Photo courtesy of JJBSports.com
Just like this adidas Exerta from JJBSports.com, when purchase, “adidas pay 10% of the retail price of this product to Breakthrough Enterprises Limited, which donates all its taxable profits to Breakthrough Breast Cancer through the Gift Aid scheme.”
adidas Exerta (pink ribboned rubber shoes) goes for £39.99 at JJBSports.com and is only exclusively available to them.
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on Oct 13th, 2008 at 3:56 am
[...] love, love the pink adidas Exerta that Mel blogged about in i.mel.dific. Supports Pink October, [...]